SINOPSIS:

This important and timely book concerns the inmediate future of business, society and the economy. We are, says Drucker, entering a new economic era with new trends, new markets, new currencies, new principles, new technologies and new institutions. How Will managers and management deal with these new realities?

This book, the autor explains, “is concernes with action rather tan undersanting, with decisions rather tan análisis.” It deals with the strategies needed to transfomr rapid changes into opportunities; to turn the threat of change into productive and profitable action that contributes positively to our society, the economy and the individual.

“Peter Drucker was the first of the analytical futurists and the first of the management philosophers. And for me he is still the best”. -Reginald Jones, Wall Street Journal

“A thought-provoking book for all in management concerned with future enviroments… In his usual throughness, Drucker pinpoints topics important to those managers who wish t osee their institutions survive. Strategies are presented for dealing with structural shifts in population, production techniques, and consumer markets, along with concerns of inflation, productivity, and operation in a world economy.” -Library Journal

“His breadth of visión, his internationalism and his sober realism combine to make his análisis of the present and predictions about the future gripping…” -The Economist

DETALLES:

Hojas tostadas.

Muy buen estado.

CANT. DE PÁGINAS: 239

AÑO DE EDICIÓN: 1985